Moving from Wix to Shopify with Your Store Data and Domain
Moving from Wix to Shopify means exporting your products, customers and orders from Wix, importing them into Shopify with the free Store Migration app, CSV files or a migration service, then rebuilding your design, redirecting old URLs and connecting your domain. Wix doesn’t export everything, so pages, blog posts and reviews often need a migration tool or manual work.
Merchants often make the switch when they outgrow Wix’s commerce features and need more apps, inventory tools or sales channels. A planned move keeps your catalog, customers and search traffic intact.
How to Migrate From Wix to Shopify
There are four main ways to move a Wix store to Shopify. The right one depends on how much data you have and whether you need order history:
| Method | How it works | Best for | Watch out for |
|---|---|---|---|
| Shopify’s Store Migration app | A free Shopify app that imports products and customers, with Wix as a supported platform | Moving your catalog and customer list quickly | Doesn’t move order history, pages or blog posts |
| CSV export and import | Export CSV files from Wix, rename the columns to Shopify’s templates and import them | Small to medium stores that want full control | Unmapped headers cause failed or incomplete imports |
| Migration services | Tools such as LitExtension connect to both stores through their APIs and move products, customers, orders and more | Stores that need order history or more data types moved | Supported data types vary, so check reviews, discounts and blog posts |
| Migration experts | A Shopify Partner handles data, redirects, theme rebuild and app setup | Large catalogs, custom code or B2B needs | Higher cost, so compare scope carefully |
Many migration services offer a free demo on a small sample of your data. Running one first shows how products, variants and images will look before you commit to a full transfer.
What Data Moves From Wix to Shopify
Core store data moves well, while some content and settings need extra steps. This table shows what to expect:
| Data | Can it move? | Notes |
|---|---|---|
| Products and variants | Yes | Wix product options map to Shopify’s Option1 to Option3 columns |
| Customers | Yes | Names, emails and addresses move, but passwords and saved payment methods don’t |
| Order history | With a migration service or order import app | Wix exports orders to CSV, but Shopify’s admin can’t import them |
| Discount codes | With some tools | Otherwise recreate them in Shopify |
| Product reviews | With manual work or a supported tool | Wix has no automatic review export, so reviews often go into a review app’s import template |
| Pages and blog posts | With a migration tool or manually | Wix doesn’t offer a full content export |
| Design and custom code | No | Rebuild with a Shopify theme and apps |
Wix to Shopify Migration Step by Step
A set order keeps your data connected and your Wix store selling until you switch. Follow these steps:
- Audit your Wix store. Check products for missing images, broken variants and duplicate SKUs, and export a list of every live URL.
- Back up your data. Export products, customers and orders from Wix and keep the files as a fallback.
- Set up Shopify. Choose a plan and theme, configure payments, shipping and taxes, and test checkout.
- Import products. Use the Store Migration app, a migration service or a reformatted CSV, then check variants, prices and images.
- Import customers and orders. Bring in customers after products, and use a migration tool or order import app for order history.
- Move content and reviews. Recreate pages and blog posts, and import reviews into your Shopify review app.
- Turn off automations during import. Pause workflows such as Shopify Flow so imported records don’t trigger customer emails.
- Set up redirects. Map each old Wix URL to its new Shopify page.
- Connect your domain and launch. Point your domain to Shopify, place a real test order and tell customers about the new store.
Export your data from Wix
Wix exports products, customers and orders as CSV files, though menu names can change over time. These are the usual paths in your Wix dashboard:
| Data | Where to export it in Wix |
|---|---|
| Products | Catalog > Store Products > Products, then More Actions > Export |
| Customers | Customers & Leads > Contacts, then Import / Export > Export |
| Orders | Sales > Orders, then Export |
Choose all products or selected ones, and export customers as a regular CSV. Keep the original files untouched and work on copies when reformatting.
Map Wix columns to Shopify
Wix’s export uses different column names from Shopify’s product CSV template, so rename them before importing. Common mappings look like this:
| Wix product CSV column | Shopify product CSV column |
|---|---|
| handleId | Handle |
| name | Title |
| description | Body (HTML) |
| brand | Vendor |
| visible | Published |
| productOptionName1 to 3 | Option1 to Option3 Name |
| productOptionDescription1 to 3 | Option1 to Option3 Value |
| sku | Variant SKU |
| weight | Variant Grams |
| inventory | Variant Inventory Qty |
| price | Variant Price |
| cost | Cost per item |
For customers, first name, last name and email carry straight over, while address fields map to Shopify’s Default Address columns. Bulkflow supports bulk import, export and updates with field mapping for both Wix and Shopify, which can help when you’re moving or correcting product data in bulk across the two platforms.
Move Your Domain From Wix to Shopify
You can either connect your domain to Shopify while keeping it registered where it is, or transfer the registration to Shopify. Connecting is faster, while transferring lets you manage the domain from your Shopify admin.
- Connect the domain. Add it in Shopify’s domain settings, then at your registrar point the A record to Shopify’s IP address, 23.227.38.65, and the www CNAME record to shops.myshopify.com.
- Transfer the domain. For a domain bought through Wix, use the transfer option in Wix’s domain settings to get an authorization (EPP) code, then start the transfer in Shopify.
- Check the 60-day rule. Domains generally can’t be transferred within 60 days of purchase, so connect first if your domain is new.
- Protect your email. Changing DNS records can affect email forwarding, so confirm your email setup before switching.
Whichever option you choose, set up redirects before the domain points to Shopify. That way, visitors following old links land on the right pages from the first day.
Protect Your SEO When Moving From Wix
Wix and Shopify use different URL structures, so most of your page addresses will change. For example, Shopify product pages sit under /products/, which won’t match your Wix product URLs, so each one needs a 301 redirect.
- Crawl your Wix site. Use a crawler or your URL export to list every product, category, page and blog URL.
- Map page to page. Redirect each old URL to its closest new page and import the redirects into Shopify as a CSV file.
- Carry over SEO content. Move page titles, meta descriptions, product descriptions and image alt text.
- Submit your sitemap. Add your Shopify sitemap in Google Search Console after launch.
- Monitor for errors. Watch for 404 errors and ranking changes in the first few weeks while Google recrawls your site.
Common Wix to Shopify Migration Problems
Many problems come from CSV formatting or skipped checks. Watch for these:
- Failed imports. Wix column names weren’t renamed to Shopify’s headers.
- Missing variants. Products with incomplete option data didn’t import correctly and need adding manually.
- Unpublished products. Hidden Wix products imported as unpublished on Shopify.
- Unwanted emails. Automations sent messages to customers during the import.
- Lost reviews. Reviews weren’t exported and imported into a review app.
- Broken links. Old Wix URLs weren’t redirected before the domain switched.
Conclusion
Moving from Wix to Shopify gives your store a platform built for selling, with more apps, inventory tools and room to grow. Mapping your data carefully, planning your domain switch and setting up redirects before launch keeps the move smooth for you and your customers. We hope this guide helps you migrate from Wix to Shopify with confidence. If you need to move or update product data in bulk, you can explore Bulkflow.
