Shopify Plus Features and Apps Worth Considering for Your Store
Shopify Plus tools are the features and apps that come with Shopify’s enterprise plan, from expansion stores and deeper checkout customization to B2B features, Launchpad, Shopify Functions and extra API access. They’re built for brands that run several stores, sell wholesale or need more control than the standard plans allow.
Some tools people associate with Plus are now available on other plans, and some older Plus tools have been retired. Knowing what’s actually included, and where third-party apps still fill gaps, helps you get the most from the plan.
Tools Included With Shopify Plus
The table summarizes the main tools and features that come with Plus. Shopify Flow is included for comparison, since it’s often listed as a Plus tool but is available on other plans too.
| Tool or feature | What it does | Availability |
|---|---|---|
| Expansion stores | Run up to 9 additional stores for other regions, brands or locations | Plus |
| Unlimited staff and user groups | Add unlimited staff accounts and assign permissions to groups | Plus |
| Checkout customization | Brand the checkout, add extensions and Checkout Blocks, and run separate B2B and direct checkouts | Plus |
| Advanced B2B | Unlimited catalogs, company-specific catalogs, deposits, partial payments and payment requests per fulfillment | Plus |
| Launchpad | Schedule sales, product releases, theme changes and discounts with start and end times | Plus |
| Custom Shopify Functions apps | Build custom discount, shipping and payment logic as apps | Plus |
| Extra API access | Higher limits on request and Plus-only resources such as GiftCard, Multipass and User | Plus |
| Shopify Audiences | Build ad audiences of high-intent shoppers and exclude existing customers | Plus |
| POS Pro locations | POS Pro included for the first 20 locations, with further waivers for larger retail setups on Shopify Payments | Plus |
| Headless storefronts | Up to 25 Hydrogen storefronts hosted on Oxygen | Plus |
| Shopify Flow | No-code automation for tagging, routing, alerts and more | Basic, Grow, Advanced and Plus |
Plus also gives access to Shopify’s Plus Certified App Partners and lets you suppress specific Shopify notification emails, which helps when another system sends your customer emails. Pricing, contract terms and some included limits are set in your agreement with Shopify, so confirm the details for your store.
Store and team management
Expansion stores let one business run up to nine extra stores alongside its main one, such as a store per region, a separate wholesale store or a store for a second location. Each live store needs its own theme license, and each has its own admin, products and settings.
Unlimited staff accounts remove the cap on how many people can work in the admin. Custom user groups let you assign the same permissions to a whole team at once, which keeps access consistent as people join or change roles.
Checkout and promotions
Plus stores get the most control over checkout. You can brand it with the Checkout Branding API, add functionality with Shopify extensions, use Checkout Blocks for elements such as custom shipping discounts and run separate checkout flows for wholesale and retail customers in the same store.
Launchpad handles timed events. You set a start and end time, and it can switch product visibility, themes and discounts for a sale or product release, then revert them afterward, which takes manual work out of flash sales.
B2B and international selling
Plus includes Shopify’s fullest B2B toolset. You can create unlimited catalogs, assign them directly to companies and locations, require deposits, accept partial payments and request payment for each fulfillment, all from the same store as your retail business.
For wholesale across regions, Plus supports B2B markets, with checkout customization that can differ by market. Combined with expansion stores, that gives larger brands several ways to separate regions, channels and customer types.
Automation and custom logic
Shopify Flow automates routine work, such as tagging high-value customers, flagging risky orders or alerting a team when stock runs low. It’s available on Basic and higher plans, though Plus stores can also use Flow tasks created by custom partner apps.
Shopify Functions is how stores now add custom commerce logic, such as special discounts, shipping rules or payment options. Plus stores can use custom apps built with Functions, which gives developers a way to build logic that matches the business exactly.
Developer and integration tools
Plus raises API limits on request and adds resources that other plans don’t get, including GiftCard, Multipass and User. That matters for stores connecting Shopify to ERPs, warehouses and other systems that exchange large amounts of data.
Brands that want a fully custom front end can run up to 25 headless storefronts built with Hydrogen and hosted on Oxygen. Plus stores can also install unlimited custom apps that access Level 2 personal data.
Recent Changes to Shopify Plus Tools
Several long-standing Plus tools have changed, and older guides often still describe them as current. Check these before planning around a feature:
- Shopify Scripts have been retired. Scripts could no longer be edited or published after April 15, 2026, and existing Scripts stopped running on June 30, 2026. Shopify Functions and apps built on it are the replacement for custom discount, shipping and payment logic.
- Checkout customization moved to extensions. The older approach of editing checkout template code has given way to checkout extensibility, using the Checkout Branding API, extensions and Checkout Blocks.
- Launchpad no longer runs Scripts. Launchpad could schedule Scripts as part of a sale, which no longer applies now that Scripts have stopped. Use discounts or Functions-based apps for sale logic instead.
- Flow isn’t Plus-only. Many lists still call Flow a Plus exclusive, but it’s available on lower plans, with a few features limited by plan.
Third-Party Tools Plus Stores Commonly Add
Even with Plus, most brands add apps for specialized jobs. The table shows the common categories and why Plus stores tend to need them.
| Category | What it handles | Why Plus stores add it |
|---|---|---|
| Email and SMS marketing | Automated flows, segmentation and campaigns | Large, segmented programs often need more than built-in tools offer |
| Customer support | Helpdesk, live chat and shared inboxes | High order volumes create high support volumes |
| Reviews and loyalty | Product reviews, points and referral programs | Retention matters more as acquisition costs rise |
| Subscriptions | Recurring orders and customer portals | Replenishable products and membership models |
| Shipping and fulfillment | Rate rules, tracking pages and warehouse connections | Multiple warehouses and carriers |
| Analytics and profit | Profit tracking and custom reports | Decisions need more detail than standard reports |
| Catalog and data management | Bulk imports, exports and updates of product data | Large catalogs and several stores to keep in sync |
Catalog data is where scale shows first. Expansion stores, B2B catalogs and regular supplier updates all mean moving large amounts of product data in and out of Shopify. Bulkflow supports bulk import, export, field mapping and scheduled data updates for Shopify, WooCommerce and Wix, which suits stores that update product data in bulk on a regular schedule.
How to Choose Tools for a Shopify Plus Store
Start with what Plus already includes before adding apps. Flow, Launchpad, Functions and native B2B can replace several paid apps, and fewer apps usually mean faster pages and fewer integrations to maintain.
When you do need an app, compare options against your actual setup rather than feature lists alone. A few questions help narrow the choice:
- Does it fit your setup? Check support for expansion stores, B2B, multiple markets and your order volume.
- Is it built on current Shopify tools? Apps that customize checkout or discounts should use checkout extensibility and Shopify Functions.
- How does it handle data? For integrations, check API usage, sync frequency and what happens when a sync fails.
- Is the developer established? Shopify’s Plus Certified App Partners are one starting point for apps vetted for larger stores.
- What’s the full cost? Include pricing tiers based on orders or revenue, setup work and any developer time.
Conclusion
Shopify Plus tools give larger brands more room to grow, with expansion stores, deeper checkout control, full B2B features, Launchpad, Functions and stronger API access. Knowing what’s included, what has changed and which gaps still need apps lets you build a stack that handles scale without unnecessary cost. We hope this guide helps you make the most of your Shopify Plus tools. If you manage product data across stores in bulk, you can explore Bulkflow.
