How to Set Market-Specific Prices in Shopify with Adjustments and Fixed Prices
Shopify Markets pricing controls what customers in each country or region pay. By default, Shopify converts your prices into local currency using current exchange rates, and you can refine them per market with rounding, percentage price adjustments or fixed prices set through catalogs.
The right setup depends on how much control you need. Automatic conversion is quick to launch, while fixed prices give stable, local-looking prices that don’t move with exchange rates.
How Shopify Markets Pricing Works
Shopify gives you several ways to price products for international markets, and you can combine them. This table shows the main options:
| Pricing method | How it works | Best for |
|---|---|---|
| Automatic currency conversion | Prices convert from your store currency using current exchange rates, which is the default | Launching in new markets quickly |
| Manual exchange rates | You set a fixed rate for a market so prices stay stable as rates change | Keeping prices steady without setting each product |
| Rounding rules | Converted prices are rounded to cleaner local amounts | Avoiding odd-looking converted prices |
| Percentage price adjustments | A catalog raises or lowers all its prices by a percentage | Covering higher costs or local positioning in a market |
| Fixed prices | A catalog sets exact prices for specific products in a market | Key products that need a set local price |
When methods overlap, more specific settings win. A product’s fixed price overrides the catalog’s percentage adjustment, and fixed international prices also override manual exchange rates.
If the same product appears in several catalogs that apply to a customer, the more specific catalog’s price is used. If neither catalog is more specific, Shopify shows the lower price.
How converted prices are calculated
For automatically converted prices, Shopify multiplies your product price by the exchange rate, then adds the currency conversion fee. If rounding is active for that currency, the result is then rounded.
Shopify’s own example shows a $10.00 product converted at 0.867519 with a 1.5% fee, which gives €8.81, or €8.85 with rounding. Because exchange rates change, automatically converted prices can shift from day to day.
How to Set Up Pricing for a Market
Price adjustments and fixed prices are managed through catalogs, which you assign to markets. Follow these steps in your Shopify admin:
- Go to Markets > Catalogs and click Create catalog.
- Enter a title and set the catalog to Active or Draft.
- Optionally, click Add a market to assign the catalog right away.
- In Pricing, choose the currency in Set prices in.
- Enter a percentage in Price adjustment to raise or lower all catalog prices, if needed.
- In Products, set a fixed Price and optional Compare-at price for specific products.
- Click Save.
To assign an existing catalog later, open the market under Markets, click the plus icon next to Catalogs, select the catalog and save. Customers always pay in their market’s currency, whatever currency the catalog prices are set in.
By default, a price adjustment also changes compare-at prices. Turn off Include compare-at price if you want to set compare-at prices yourself.
Set fixed prices in bulk with CSV
Entering fixed prices product by product gets slow for large catalogs. Catalog CSV files let you import fixed prices for many products at once, using columns such as Catalog Title, SKU or Handle, Fixed Price, Compare At and Published.
Enter prices without currency symbols, and set Published to TRUE to include a product in the catalog. Catalog exports only include products with fixed prices, so products priced by percentage adjustment alone won’t appear in the file.
If you manage product data across Shopify, WooCommerce or Wix, Bulkflow supports bulk import, export and updates to existing product records with field mapping. That can help when you need to prepare or update product data for many items at once.
Pricing for Markets With Several Countries
A market can include one country or a group of countries, such as North America or the European Union. Each market accepts only one set of fixed prices, in that market’s base currency.
Customers in other countries within the same market see prices converted from that base currency using live exchange rates. If a country needs its own fixed prices, create it as a separate market instead of keeping it in a group.
Tax-Inclusive Pricing and Fixed Prices
Many countries expect prices to include tax, and Shopify can show tax-inclusive prices for those markets. Dynamic tax-inclusive pricing doesn’t change fixed prices, though, so customers see fixed prices exactly as you enter them.
If a market includes tax in prices by default and you have a tax obligation there, include the local tax rate in the fixed prices you set. Otherwise, your margin will shrink by the amount of tax collected.
Requirements and Limitations
Some Markets pricing features depend on your setup. Keep these points in mind before you launch:
- Shopify Payments and checkout. Only stores using Shopify Payments with access to one-page checkout can use all international pricing features.
- Country selector. If you sell in local currencies, add a country selector so customers can choose their country and see local prices.
- Currency conversion fees. A conversion fee applies to orders in local currencies, so factor it into your fixed prices.
- Catalog availability. Products must be in a catalog assigned to a market for customers there to buy them.
- Draft orders. Market publishing rules don’t apply to draft orders.
- Collection price sorting. Sorting a collection by price uses base prices, so international shoppers may not see products in strict price order.
Sync Market Prices From Other Systems
If your prices come from a product information system, ERP or pricing tool, you can sync them to Shopify markets instead of editing them by hand. Integrations usually write fixed prices to the catalog assigned to each market.
Akeneo’s Shopify app, for example, syncs price and compare-at price to up to 50 markets, but each market needs its own dedicated catalog. Some bulk price editing apps can also write price changes to chosen markets, and developers can update fixed prices through the Admin API.
Whatever tool you use, decide where prices are owned. If prices are edited both in Shopify and in another system, the next sync may overwrite your changes.
Common Shopify Markets Pricing Problems
Many pricing issues come from overlapping settings or catalogs. Watch for these:
- A price adjustment doesn’t apply. The product has a fixed price, which overrides the adjustment.
- Prices change every day. The market uses automatic conversion, so set fixed prices or a manual exchange rate for stability.
- Fixed prices look too low after tax. Tax wasn’t included in fixed prices for a tax-inclusive market.
- A country sees converted instead of fixed prices. It’s part of a multi-country market with a different base currency.
- A product shows a 404 page in a market. It isn’t in a catalog assigned to that market.
- Products are missing from a catalog export. They only use a percentage adjustment, not a fixed price.
- Synced prices aren’t saving. The market uses a shared catalog instead of its own, which some integrations require.
Conclusion
Shopify Markets pricing lets you start with automatic conversion and add more control as each market grows. Using rounding, percentage adjustments and fixed prices where they make sense helps international customers see clear, consistent prices that protect your margins. We hope this guide helps you set up Shopify Markets pricing with confidence. To import and update product data in bulk, you can explore Bulkflow.
