Migrate Etsy to Shopify: Move Your Shop Without Losing Sales
To migrate from Etsy to Shopify, export your listings and order data from Etsy, bring products and customers into Shopify with the free Store Migration app, a CSV import or a migration service, then set up your store, sync inventory and start building traffic to your own domain. Your products move easily, but Etsy search rankings, shop reviews, favorites and listing URLs stay on Etsy.
That’s why it often makes sense to keep your Etsy shop open at first. Running both storefronts while the Shopify store finds its audience protects your sales and gives you time to learn what works on your own site.
How to Migrate From Etsy to Shopify
There are several ways to move an Etsy shop to Shopify, and you can combine them. The right mix depends on what data you need and whether you’ll keep selling on Etsy:
| Method | How it works | Best for | Watch out for |
|---|---|---|---|
| Shopify’s Store Migration app | A free Shopify app that imports products and customers, with Etsy as a supported source | Moving your catalog and customer records quickly | Doesn’t move orders or reviews |
| CSV import | Download your Etsy listings CSV, reshape it to Shopify’s product template and import it | Sellers who want full control over product data | Etsy’s format doesn’t match Shopify’s, especially for variations |
| Migration services | Tools such as Cart2Cart connect to Etsy through its API and move products, customers, orders and more | Sellers who also want order history and reviews moved | Reviews need a supported review app, and costs depend on record counts |
| Marketplace Connect | Shopify’s app syncs listings, inventory and orders between Shopify and Etsy | Sellers keeping both channels running | A sync tool for ongoing selling, not a one-time migration |
| Migration partner | A Shopify Partner handles the import, store setup and redirects | Sellers who want to hand off the work | Higher cost, so compare scope carefully |
What Moves From Etsy to Shopify and What Stays
Product data you created moves well, while anything tied to Etsy’s marketplace stays behind. Knowing the split up front helps you plan:
| Data | Can it move? | Notes |
|---|---|---|
| Titles, descriptions, prices, tags and SKUs | Yes | Included in Etsy’s listing CSV |
| Product images | Yes | Etsy’s CSV includes image links that Shopify can download |
| Variations | Yes, with reshaping | Each variation needs its own row in Shopify’s CSV |
| Personalization fields | Needs an app | Shopify has no direct equivalent, so use a product options or personalization app |
| Customers | Yes, with limits | Import them without marketing consent unless they opt in on your site |
| Order history | With a migration service or app | Shopify’s admin can’t import orders |
| Reviews | With a review app | Some review apps can bring in reviews from your Etsy shop |
| Search rankings, favorites and shop rating | No | These belong to Etsy’s marketplace |
| Etsy listing URLs | No | You can’t redirect Etsy pages to your Shopify store |
Etsy to Shopify Migration Step by Step
A phased approach keeps Etsy selling while you build. Follow these steps:
- Set up your Shopify store. Choose a plan and theme, connect a domain and configure payments, shipping and taxes.
- Export your Etsy data. Download your listings, orders and order items, and keep unedited copies as backups.
- Import products. Use the Store Migration app, or reshape your listings CSV and import it, starting with about ten products as a test.
- Check the test import. Confirm variants, images, prices and inventory look right, then delete the test products and import the full catalog.
- Import customers and order history if needed. Bring in customers after products, and use a migration service for orders.
- Set up reviews and personalization. Install your review app and any options app before launch, so product pages aren’t empty.
- Organize the store. Group products into collections, write your About and policy pages and build your navigation.
- Connect inventory sync. If you’ll keep selling on Etsy, link both channels so stock stays accurate.
- Test and launch. Place a test order, then start promoting the store to your own audience.
Export your data from Etsy
In Etsy’s Shop Manager, go to Settings > Options > Download Data. From there you can download your listings CSV, along with order and order item CSVs for the periods you need.
Etsy’s listings file only includes currently active listings. If you want seasonal, sold-out or expired items on Shopify, reactivate them before exporting or recreate them manually afterward.
Reshape your listings CSV for Shopify
Etsy lists each product on one row, while Shopify needs one row per variant. Variant rows share the same Handle, product details such as title and description go only on the first row and each variant gets its own SKU and option values.
Rename Etsy’s columns to match Shopify’s template, such as moving the description into Body (HTML) and the quantity into the inventory column. Keep headers exactly as Shopify spells them, save the file as UTF-8 under 15 MB and avoid sorting the sheet after adding image rows, since that can separate images from their products.
Shopify supports up to three options per product, which covers most Etsy variations. If you’re reshaping hundreds of listings, a bulk tool with field mapping saves renaming columns by hand; Bulkflow supports bulk import, export and updates to existing product records with field mapping for Shopify, WooCommerce and Wix.
Keep Etsy and Shopify Running Together
Keeping Etsy open gives you continued discovery from Etsy shoppers while your Shopify store builds traffic. The key is making sure an item sold on one channel can’t be sold again on the other.
Inventory sync tools, such as Shopify’s Marketplace Connect or dedicated Etsy sync apps, keep stock levels aligned between both storefronts. A practical setup is to make Shopify the main place to create and edit products, then push listings to Etsy, so product data stays consistent.
Track how much revenue each channel brings in over the following months. Once your Shopify store sells reliably on its own, you can decide whether to keep Etsy, scale it back or close it, based on real numbers.
Follow Etsy’s Rules on Buyers
Etsy’s policies limit how you can use buyer information. You can’t add Etsy buyers to your marketing list or email them about your new store unless they’ve given consent, and sales that start on Etsy need to finish on Etsy.
That means your Shopify audience has to be built rather than moved. Grow your email list through sign-ups on your own site, and check Etsy’s current seller policies before linking to your store from your Etsy shop or packaging.
Build Traffic and Trust on Your Shopify Store
Because Etsy listing URLs can’t redirect to Shopify, your new store starts its search visibility from zero. Plan for traffic from your own channels while SEO builds over the following months:
- Your own audience. Point your social profiles, website links and email list to the new store.
- SEO. Write unique product descriptions, add image alt text and submit your sitemap to Google Search Console.
- Paid ads. Use search and social ads to bring early visitors while organic traffic grows.
- Reviews and social proof. Show imported or new reviews on product pages, and ask Shopify customers for reviews after they buy.
- Brand content. Use your About page, product stories and photos to give shoppers reasons to buy direct.
Common Etsy to Shopify Migration Problems
Many migration problems come from Etsy’s file format or assumptions about what transfers. Watch for these:
- Variations imported as separate products. Variant rows didn’t share a handle or had mismatched option names.
- Missing listings. Inactive or expired items weren’t in the export because they weren’t live.
- Lost images. The sheet was sorted after images were added, breaking the link between rows.
- Header errors. Column names didn’t match Shopify’s template exactly.
- Overselling. Inventory wasn’t synced while both storefronts were live.
- Policy trouble. Etsy buyers were emailed or added to marketing lists without consent.
Conclusion
When you migrate from Etsy to Shopify, your products come with you, while your audience and reputation grow on a store you own. Exporting carefully, reshaping your data and keeping both channels in sync lets you make the move without losing sales along the way. We hope this guide helps you migrate Etsy to Shopify smoothly. If you need to update product data in bulk during the move, you can explore Bulkflow.
